By making visitors to the tropical island of Palau sign a declaration in their passports, we compelled people to act in an environmentally responsible way. While these insights may be intrinsically understood, it’s always helpful to be presented with new models to apply to our work.įor example, Host/Havas and Red Agency used a participation mechanism to great effect in 2017.

To give an example, the ALS Ice Bucket challenge’s fast growth came from encouraging people to create and share their own video, giving inspiration on how these techniques could be applied more widely. It points out that ‘new power’ movements are all actionable, community-driven and extendable, to allow people to leave their own mark.īy increasing the chance for participation, organisations can create a sense of affinity with their campaigns. Written by campaigners Jeremy Heimans and Henry Timms, it explores what makes movements like the Ice Bucket challenge and Obama’s election possible.Īt its core, the book argues that successful new movements shun old power values of formal governance and confidentiality in favour of transparency, leaderless structures and participation. Red Agency recently launched The RedReads Book Club, which sees us get stuck into an industry-relevant title before sharing our thoughts over drinks and snacks.Īfter a close round of voting, the team chose The New Power as its first book, which touts itself as the definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age.

New Power by Jeremy Heimans